In its earliest days, sponsorship was almost exclusively the domain of sports properties. 90 percent of all sponsorship money went to sports. While sports continues to command the lion’s share, the demand of corporations for a new and better way of communicating with their key audiences has benefited every type of sponsorship.

Companies do not use sponsorship to replace advertising, public relations or sales promotion. The benefits of sponsorship offers are quite different, and the medium works best as part of an integrated marketing communications effort that includes the use of all marketing methods.

Univela makes an appropiate analyse, measurement, evaluation, identification and research the most common sailing events for use sponsorship.